Matouk Bassiouny & Hennawy (MBH) acted as legal counsel to Edita Food Industries in its recent acquisition of Fancy Foods. The transaction involved the purchase of a 100% equity stake in Fancy Foods, an esteemed industrial bakery known for its automated food production technology and specialization in frozen bakery products. The acquisition, valued at EGP 380 million, is set to bring significant advantages to Edita Food Industries.
By acquiring Fancy Foods, Edita Food Industries aims to diversify and enhance its product portfolio, expanding its offerings in the fresh and ready-to-bake pastry products segment. The acquisition will also enable Edita Food Industries to increase its market share and penetrate further into consumer homes. Additionally, the integration of the two entities is expected to create synergies and cost savings, optimizing operations and driving growth.
The MBH team advising on the transaction was led by Omar S. Bassiouny (founding partner and group head of corporate and M&A) and Mohamed Abdel Fattah (partner and head of capital markets), and included Mohamed Galal (counsel), Khaled Diaa (senior associate), Bassem El-Azhary (senior associate), Susan Romana (senior associate), Saifallah Kadry (associate), Mostafa Ali (junior associate) and Eman Othman (junior associate).