Villeroy & Boch’s in Partnership with Keramika Magenta

Matouk Bassiouny & Hennawy (MBH), has successfully advised Villeroy & Boch, a renowned German ceramics manufacturer, on their new partnership with Keramika Magenta. This collaboration marks Villeroy & Boch’s strategic move to start manufacturing its products in Egypt.

The MBH team, led by Omar S. Bassiouny, Founding Partner and Group Head of Corporate and M&A, and Saifallah Kadry, Senior Associate, played a pivotal role in the negotiation and drafting of the transaction agreements.

This partnership is expected to enhance Villeroy & Boch’s market presence in Egypt and aligns with their expansion strategy. Further details of the agreement remain confidential.