Trowers Facilitates Backlite Media Sale to Multiply Group

International law firm Trowers & Hamlins has advised on the 100% sale of Backlite Media, the out-of-home advertising company headquartered in the UAE, to Multiply Group, the Abu-Dhabi based holding company that invests in transformative organisations. The transaction underscores Multiply Group’s focus on transformative investments and positions Backlite Media as a strategic asset within its portfolio. 

Backlite Media, established in 1996 and based in the UAE with offices in Abu Dhabi and Dubai, has emerged as a prominent player in the country’s out-of-home advertising landscape. Known for its innovative solutions and commitment to redefining advertising boundaries, the company has achieved substantial growth and reported revenues of AED 232 million in 2023. The acquisition by Multiply Group represents a significant milestone for both entities, consolidating Multiply Group’s presence in the media sector and providing Backlite Media with enhanced resources for future expansion. 

The Trowers team was led by International Corporate Partner, Stephen Sullivan (pictured), assisted by Associate Ethan Chye.   

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