Siham Assir moves to Mistral AI as senior corporate counsel

After five years at Salesforce, Siham Assir (pictured) joined Mistral AI in Dubai as senior corporate counsel, where she’ll work on bolstering the company’s legal function in MENA. Mistral AI is a French artificial intelligence company headquartered in Paris.

A Canadian-qualified lawyer and member of the Quebec Bar, Assir regularly advises on strategic partnerships, commercial matters and contract negotiations.

Prior to her time at Salesforce, where she focused on the MENA region, Assir worked at UEFA, advising on and negotiating media and sponsorship rights, including strategic and high-value agreements.