Shahid Law Firm: Etisalat Egypt launches SuperPay with Banque Misr

Shahid Law Firm provided legal services to Etisalat Egypt on the successful launch of its latest joint venture with Banque Misr, SuperPay, a specialized electronic payment technology company. This strategic partnership between the public and private sectors stands as a catalyst for the fintech industry, driving innovation, economic growth, and advancing government-led financial inclusion initiatives. 

SuperPay is set to deliver pioneering and sophisticated financial solutions tailored to businesses, individuals, and retailers, positioning itself as an all-encompassing platform covering their diverse needs. SuperPay’s services enable seamless payments for both online and offline merchants, accepting bank cards, e-wallets, and multiple payment methods through SuperPay’s point-of-sale (POS) terminals. Furthermore, the company provides bill payment services for telecommunications, utilities, education, donations, gaming, and more. These services mark the initial phase for SuperPay, with plans to introduce innovative products and services to enhance the electronic payment experience for customers. 

Hatem Dowidar, Group Chief Executive Officer at Etisalat, remarked, “This strategic partnership will invigorate the Egyptian economy and advance the financial inclusion agenda. In collaboration with Mashreq Egypt, we are creating a unique user experience, allowing customers to seamlessly access banking services via their mobile devices.” 

This endeavor aligns with the overarching strategies of both Banque Misr and Etisalat Egypt, which aim to provide integrated technological services to customers. By championing community development through strategic partnerships and pioneering technological solutions for digitizing financial services, their shared goal is to foster greater financial inclusion in Egypt. 

Hazem Metwally, CEO of Etisalat Egypt, expressed his enthusiasm about the launch of SuperPay in partnership with Banque Misr and Etisalat Egypt. He highlighted that this initiative is in perfect harmony with Etisalat’s vision to evolve into a technology company offering a comprehensive range of digital services. Among these services, they seek to expand financial solutions for both corporate and individual clients. Etisalat Egypt holds a prominent position in the Egyptian market, offering an integrated model of technology and communication services complemented by innovative financial solutions. 

The launch event was attended by Shahid Law Firm Partner Michael Boutros and Associate Mehiar Joulji.