PwC Legal Middle East introduces a new legal GenAI
As part of its ongoing investment in technology, PwC Legal Middle East has introduced a new Legal Generative AI (GenAI) offering to accelerate the transformative role of GenAI in the legal industry. This first-of-its-kind offering in the Middle East strengthens PwC’s NewLaw practice that helps organisations improve their legal workflows and processes through innovative technological and resourcing solutions.
Leveraging PwC’s global alliances with OpenAI, Harvey andContractpodAi (LeAh), PwC Legal Middle East will provide private sector and government organisations a variety of services from concept to implementation, including the identification and prioritisation of legal GenAI use cases, selection and procurement of available technology, custom build or configuration implementation support, and importantly change management support to ensure sustaining change.
PwC Legal Middle East is also augmenting its existing legal and governance advisory and compliance services using AI and GenAI in an effort to deliver these and new services more efficiently and at a lower cost to the client. The new offering will be showcased at PwC’s inaugural Middle East LegalTech Evolution Summit on 15 October in Dubai, as well as during PwC’s upcoming Tax and Legal Seminar Series.
Alex Rosenrauch
PwC Legal GenAI’s offering will be led by Alex Rosenrauch (pictured above), the newly appointed Legal AI and NewLaw Leader at PwC Middle East. Alex comes with extensive experience in building, implementing, and procuring Legal Tech solutions for clients across Asia Pacific (APAC) and the US, and he led the Legal AI and GenAI delivery capability for PwC across the APAC region before moving to the Middle East.
Commenting on the announcement, Rosenrauch said: “In an era where nearly three-quarters of CEOs in the Middle East anticipate GenAI to significantly change the way their company creates, delivers, and captures value, there’s no doubt that legal needs to keep up. Our first-of-its-kind offering is not just a testament to our commitment to legal innovation, but also a reflection of our deep investment in the region’s legal tech landscape. By expanding our NewLaw capability, doubling down on our legal tech capabilities, and forging strategic partnerships with industry leaders like OpenAI, Harvey, and LeAh, we are setting a new standard for legal innovation in the Middle East.”
Findings from PwC Middle East’s recent annual CEO survey highlights that almost three-quarters of Middle East CEOs expect GenAI to significantly change how their companies create, deliver, and capture value over the next three years, while almost half say they changed th
