Majid Al Futtaim Lifestyle secures a partnership with Poltrona Frau

Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure segment across the Middle East, Africa, and Asia, has entered into a strategic partnership with Poltrona Frau, the luxury Italian furniture brand. 

As per the agreement, Majid Al Futtaim Lifestyle has acquired the rights to Poltrona Frau products in the UAE. As part of Majid Al Futtaim Lifestyle’s expansion plans for Poltrona Frau, the Company will bring the brand to some of the main shopping destinations in the region, including the opening of a Poltrona Frau flagship showroom in Mall of the Emirates later this year. In addition, the brand’s existing Jumeirah store will be expanded and transformed, inspired by the iconic Poltrona Frau Via Manzoni showroom. 

Poltrona Frau’s worldwide expansion strategies have seen the brand become an internationally influential benchmark, boasting 15 flagship stores, 165 single-brand stores and around 280 multibrand stores across the five continents. 

Majid Al Futtaim legal team is headed by general counsel Hassan Basil Hassan (pictured).