Gowling WLG Introduces Saturn: AI Brand Protector 

International law firm Gowling WLG has announced the launch of Saturn, a groundbreaking service designed to combat online infringement using artificial intelligence (AI). 

Saturn utilizes advanced AI technology to assist brands in identifying copycat and counterfeit products, infringing websites, and illegal broadcasts across major online platforms such as marketplaces, social media sites, search engines, and video streaming platforms. Users can easily request the filing of takedown notices with just a click, streamlining the process of addressing infringement issues. 

Each interaction with Saturn enhances its AI algorithms, enabling it to better recognize potential infringements over time, leading to more accurate search results. 

John Coldham (pictured), partner and co-head of Gowling WLG’s global Trademarks, Brands, and Designs team, highlighted the significant financial impact of online brand infringement on businesses and the challenges they face in addressing these issues efficiently. He emphasized Saturn’s role in providing businesses with a competitive advantage in combating infringement while instilling confidence in expanding their brands into new markets. 

Saturn’s AI technology is supported by Gowling WLG’s experienced global IP team, which offers comprehensive assistance in stopping online infringement for businesses of all sizes, from multinational corporations to startups. The team provides ongoing advice and conducts infringement audits to help users develop effective brand protection strategies aligned with their commercial objectives. 

Nelson Godfrey, co-leader of the Trademarks, Brands, and Designs team, expressed enthusiasm about Saturn’s potential to combat brand misuse and infringement, highlighting its significance as a valuable tool for clients.