Fawry and Edita Join Forces to Boost Digital Payments

 Fawry FMCG, a leading provider of financial technology solutions for the consumer goods sector, has announced a strategic partnership with Edita Food Industries, one of the largest food manufacturers in Egypt, to offer innovative solutions for electronic collection and payment systems.

The partnership aims to enhance digital transformation and financial inclusion, which increases the ability of both companies to serve their customers and face challenges. According to the agreement, Edita’s representatives and clients will be able to deposit funds collected daily and around the clock through Fawry’s retail network spread across all governorates of Egypt and Fawry Plus branches.

Fawry FMCG is the first and largest electronic financial platform in Egypt that serves consumers and companies through various channels and thousands of service points throughout the country. Fawry FMCG currently serves more than 320,000 merchants and more than 100 consumer goods companies, with the goal of digitizing supply and demand processes, and creating an ecosystem where the relationship between the retailer, the sales representative, and the consumer goods company is seamless, digital and cashless.

Ashraf Sabry, Chairman of Fawry FMCG, said: “The partnership represents a bright step for us in Fawry FMCG’s journey in the Egyptian market, as Edita is one of the largest food industry companies, and we are excited to work together to develop collection and payment systems in the food industry sector, through the latest innovative and fully secured technology solutions.”

He also stressed Fawry’s commitment to support the Egyptian market and all industry sectors in order to advance the economy and strengthen local markets.

Commenting on the agreement, Edita’s Chairman Hani Berzi, said: “We are very pleased to announce our partnership with Fawry, Egypt’s leading provider of e-payment services, who will help Edita digitalize cash collection across its merchant network, improve trade cash management and enhance overall operational efficiency for our business. This is a crucial step toward advancing digital transformation across our organization, which is a key pillar of Edita’s ESG strategy. We look forward to working with the team at Fawry and to realizing our strategic objectives through this partnership.”

AHMED EL ETREIBY (pictured)the Senior Legal Director for Fawry had legal expertise and experience in the tech, telecoms, and financial services sectors