Enhancing Consumer Protection: UAE’s New Executive Regulations

Consumer protection is a cornerstone of a thriving economy, ensuring that individuals and businesses engage in fair and transparent transactions. Recognizing its significance, the United Arab Emirates (UAE) took a significant step towards bolstering consumer rights with the release of the long-awaited Executive Regulations to Federal Law No. (15) of 2020 on Consumer Protection. These regulations, set to be enacted on October 14, 2023, aim to clarify and strengthen the consumer protection framework, outlining key provisions that impact various aspects of commerce.

Labelling and Invoicing: One of the central tenets of consumer protection is the provision of accurate and transparent information. The Regulations address this by outlining stringent requirements for labeling and invoicing. Manufacturers and suppliers are mandated to display specific information on product packaging or displays, ensuring consumers have access to crucial details before making a purchase. Invoices, a critical component of transactions, are also subject to detailed specifications, further enhancing transparency and accountability in commercial dealings.

Used, Refurbished, and Damaged Goods: The Regulations place a spotlight on the sale of used, refurbished, or damaged goods. Suppliers in these categories are required to adhere to specific standards, safeguarding consumers from subpar or potentially unsafe products. This provision not only instills consumer confidence but also contributes to a healthier marketplace by promoting the circulation of quality goods.

After-Sale Services and Spare Parts: While departing from the previous regulations by omitting minimum guarantee periods, the new Regulations highlight the importance of after-sale services and spare parts availability. Manufacturers and suppliers are required to ensure that consumers have access to spare parts for repairs and maintenance. This provision promotes product longevity and customer satisfaction, aligning with the overarching goal of consumer protection.

“Harmful” Clauses: Consumer protection extends beyond tangible goods to contractual agreements. The Regulations define and prohibit contractual terms that may harm consumers’ rights or grant suppliers unfair advantages. This provision aims to curb any unilateral powers suppliers may wield, fostering equitable relationships between consumers and businesses.

e-Commerce: The digital landscape has transformed commerce, necessitating specialized regulations. The UAE’s new Regulations recognize this by imposing specific requirements on e-commerce providers. Enhanced transparency through mandatory disclosures ensures that consumers are well-informed about goods and services offered online. By doing so, the UAE seeks to create a secure and trustworthy environment for electronic transactions.

Conclusion: The UAE’s release of the Executive Regulations for Consumer Protection Law marks a significant milestone in bolstering consumer rights and promoting fair business practices. Through comprehensive provisions addressing labelling, invoicing, used goods, competition, after-sale services, harmful clauses, and e-commerce, the UAE demonstrates its commitment to fostering a consumer-friendly marketplace. As businesses and consumers alike prepare for the new regulations, the UAE sets a commendable example for other jurisdictions seeking to enhance consumer protection and create a more equitable economic landscape.