Emarat Teams Up with Al Maryah for Station Naming Rights
Emirates General Petroleum Corporation (Emarat) has entered into a strategic partnership with Al Maryah Community Bank, granting them the prestigious opportunity to secure the first-ever naming rights for its fuel stations.
Al Maryah Community Bank, a prominent digital bank in the UAE, now holds the distinction of being the inaugural entity to secure naming rights for Emarat’s fuel stations.
Eng. Ali Khalifa Al Shamsi, Director-General of Emarat, said, “We’re proud to partner with Al Maryah Community Bank, making it the first entity to secure naming rights to one of Emarat’s fuel stations under Project Landmark. This move underscores the business community’s confidence in Emarat’s strategic approach. Moreover, it highlights the positive economic impact of this project and the unique opportunities it offers. These opportunities empower companies and relevant stakeholders to prioritise customers as the focal point of their business and activities.”
Mohammed Wassim Khayata, CEO of Al Maryah Community Bank, said, “Al Maryah Community Bank is honoured to establish the inaugural strategic partnership with Emarat under Project Landmark, becoming the first entity globally to secure naming rights for a fuel station. This initiative stems from innovative strategies to enhance our bank’s visibility and elevate customer experiences across fuel stations and affiliated stores.”
As part of this collaboration, customers will benefit from enhanced convenience and efficiency through the integration of Al Maryah Community Bank’s cutting-edge Mbank Wallet application. This digital wallet solution enables seamless, secure, and contactless payment transactions at Emarat stations. Customers can easily complete payment transactions after refueling their vehicles or making purchases at FreshPlus station stores by scanning the QR code at the mobile payment counters.
The introduction of Al Maryah Community Bank’s Mbank Wallet services at Emarat stations represents a significant step towards modernizing the customer experience in the fuel retail sector.
Chehade Kahi (pictured) is General Legal Counsel at Emirates General Petroleum Corporation (Emarat).
