Amr & Partners Paves the Way for Villeroy & Boch’s into Egypt

Villeroy & Boch, an international ceramics manufacturer, has successfully established its manufacturing presence in Egypt. This milestone was achieved through a strategic partnership with Keramika Magenta, a prominent player in the local ceramics industry.

Amr & Partners Law Firm, representing Keramika Magenta, played a crucial role in this partnership. The firm’s team, spearheaded by Habiba Amr and Essam Magdy, was instrumental in navigating the negotiation process and drafting all transaction agreements.

The team’s exceptional efforts have been highly commended, reflecting the firm’s dedication to facilitating intricate negotiations and ensuring a seamless transition for both entities involved in the partnership.

This partnership not only opens a new chapter for Keramika Magenta but also signifies a key step in Villeroy & Boch’s expansion strategy in Egypt.