Omar_S. Bassiouny

Agthia Group enhances Egyptian portfolio with the acquisition of Auf Group 

Agthia Group, a major player in the food and beverage sector in MENA, is to enter into a strategic acquisition of 60% of Auf Group, an Egyptian healthy snacks and coffee company operating under the Abu Auf masterbrand, with a large direct-to-consumer channel. 

Auf Group’s founders will retain a combined stake of 30%, and Tanmiya Capital Ventures, an Egyptian private equity firm which invested in Auf Group in 2019, also remains a committed shareholder with a 10% stake. The transaction is expected to be completed within the next few months, subject to obtaining regulatory approvals. 

Established in 2010, Auf Group processes, manufactures, retails and distributes a broad portfolio of products across Egypt including coffee, nuts, healthy snacks and other confectionery products. The transaction provides Agthia with a footprint in the attractive Egyptian snacking market. 

Freshfields Bruckhaus Deringer is acting as international legal counsel, and Matouk Bassiouny & Hennawy (“MBH”) as Egyptian counsel, to Agthia Group. CI Capital is acting as financial advisor to Agthia Group. 

The MBH team assisting on the transaction was led by Omar S. Bassiouny (founding partner and head of corporate and m&a, pictured) and Hazem El Guindy (partner) and included Mohamed Al Degwy (partner), Fady Youssef (senior associate), Alaa Mobarez (senior associate) and Mohamed Gibril (associate). 

Agthia Group legal team is led by Mohammad Amro, group general counsel & corporate secretary at Agthia Group. 

Agthia Group enhances Egyptian portfolio with the acquisition of Auf Group

Launched in 2022 by LC Publishing Group S.p.A., it is the first digital portal addressed to the Middle East North Africa market.

In terms of contents, the website focuses on both law firms and in-house legal departments, covering the latest news and rumors on deals and operations (and the related advisors) as well as on lateral hires, moves and new appointmens and providing insights, analytical data and opinions on the professions’ main trends and topics (AI, innovation, etc.).

For further information, please visit the Group’s website

Legalcommunity MENA
LC Publishing Group S.p.A. – Via Tolstoi 10 – 20146 Milano – Tel. 0236727659 – C.F./P.IVA 07619210961
REA 1971432 Registro delle Imprese di Milano – Cap. Soc. Euro 50.000,00 i.v.

Copyright 2023 © All rights Reserved. Design by Origami Creative Studio


Share on linkedin
Share on twitter
Share on facebook
Share on whatsapp
Share on email
Share on telegram