White & Case with SURJ on Kings League MENA

White & Case advised SURJ Sports Investment on its joint venture with Kings League, leading to the debut of Kings League MENA. The new regional competition falls within a global concept that former Barcelona F.C. player Gerard Piqué created.

The timeline

The league will likely kick-off before the end of 2025, with Saudi Arabia as the hosting country of the inaugural edition. The Kings League MENA will be the seventh addition to the Kings League’s portfolio, which already includes operations across Spain, Mexico, Brasil, France, Italy, and Germany.

The White & Case team

Partners Leonardo Graffi (Milan & London, pictured left) and Michael Immordino (London & Milan, pictured right) led the White & Case team on the deal, with support from partner Philip Trillmich (London & Frankfurt) on IP matters, as well as further contribution of associates Elena Ruggiu (Milan) and Edoardo Avato  (Milan).

flavio.caci@lcpublishinggroup.com

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